With immense pleasure and pride we would like to share that ‘Telenor Pakistan’ won the best advertising awards at the all Pakistan Dawn Aurora Advertising awards held in Karachi last week.

Our advertising campaigns swept clean the National Aurora Awards that evaluated the best communications in the country over the past five years from 2002-2006. Telenor Pakistan made the final nominations in 5 media categories out of which it eventually won three AURORA Awards, at a ceremony at Karachi this March. The Aurora Awards is Pakistan’s premier certification of merit for marketing excellence.

The awards included nominations for Telenor in outdoor communication, TV commercial, TV campaign, Radio and Multiple Media campaign categories. Within these categories, Telenor Pakistan competed with other notable brands from the Durables & Services sector, such as Ufone Prepay, Mobilink Indigo, Paktel GSM, Adamjee Insurance, Dawlance (Pvt.) Ltd, Dulux ICI Paints, amongst others.

The winning advertising campaigns are

Winner Telenor New Logo Commercial (Electronic Media: TV- Solo)
Competed against finalist nominations of NIB Bank & Tetra Pak. Products & Companies who received honourable mentions were Telenor Talkshawk, Habib Bank, Indigo, Honda CD 70, Bank Alfalah & ICI Dulux.

Winner djuice Bubble Talk (Electronic Media: Radio)
Competed against finalist nominations of Toyota & Citibank Mastercard. Products & Companies who received honourable mentions were McDonalds, Mothercare & Citibank Credit Card (Father & Son)

New Logo Campaign (Multiple Media Campaigns)
Competed against finalist nominations of Uphone PrePay& Habib Bank Visa Card. Products & Companies who received honourable mentions were djuice, Samsung, Telenor Post Paid, Uphone Thematic, Mobilink & Paktel GSM

The Jury
Zain Mankani, Sameera Raja, Muneeza Shamsie, Professor Jawaid Siddique, Sheeraz Wania, Haroon Basheer, Duriya Kazi, Archad Mahmood, Marylou Menezes, Hasan Zaidi, Sabeen Mehmud, Amir Mirza, Server Moosavee, Andleeb Rana

All Telenor media campaigns and advertisements received an honorable mention in the awards, including the Talkshawk and Postpaid campaigns. Telenor and Adcom’s hard work, consistence and dedication are the reasons our advertising has effectively registered in the hearts of our customers.”

About the awards
The AURORA Awards for Excellence in Advertising were held on 11th March 2007, after a period of 15 years. The awards range in various industry categories, including FMCGs, Durables and Services and Social marketing & Community Services. The aim of the awards is to recognize and pay homage to creativity and excellence in advertising across Pakistan.