Brand award
The 2008 Telenor Brand Award was given to Telenor Pakistan for the second year in a row. The jury has been looking at two main parameters:
- Brand preference development last 4 quarters
- Customer satisfaction development
Presenting the award, Ragnar Korsæth, Executive Vice President and Head of Global Coordination gave the following reasons for granting the award to Telenor Pakistan:
"Branding may make a difference, why? We believe there is a clear link between strong brand execution, customer satisfaction and the wish to buy, use more and stay with us. This year's winner has been successful throughout the whole year and has managed both to increase customer satisfaction and brand differentiation since last Top Management Meeting. |