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Qualified Female
Candidates Are Strongly Encouraged To Apply
Only Short-Listed Candidates Will Be Contacted
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Assistant Brand Manager
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Overview |
Implementation of brand strategies and plans and integration of promotion plans for the brand in line with brand strategies |
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Reports To |
Brand Manager; |
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Work Location |
Islamabad |
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Experience Required |
1. Work experience
in a FMCG or
telecom industry
2. Use of computer
software
3. Highly
analytical
approach
4. Excellent report
writing &
presentation
skills
5. Fluent in
written and spoken
English & Urdu
6. Strong
interpersonal
skills
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Key Responsibilities |
• Developing and
implementation of
marketing plan.
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Responsible for the
planning,
coordinating,
follow-ups and
monitoring of
advertising &
promotional
activities for the
brand in close
coordination with
marketing services
group & the
advertising
agency.
•
Identifying &
coming up with
campaigns that are
critical to achieve
the desired brand
positioning, sales,
revenue and
activation targets.
•Assessing market
needs for
renovation and
innovation in
communication and
developing consumer
and trade marketing
activities.
•Regular market
visits.
•Strategic
analysis of brand
and competition.
•Brand tracking
and aligned
research functions.
•Brand equity
management and
brand activation.
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Education/Professional Qualification |
MBA/Business degree
with relevant
marketing
qualification from
a reputed institute
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Skills required |
• Development and
implementation of
marketing plan
• Building brand
equity and brand
activation
• Optimal
utilization of
marketing budget
• Regular market
visits
• Brand Partner
activities
• Additional key
initiatives
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Job Dead Line |
2007-11-21 |
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