Telenor Hum Qadam

In 2011, Telenor Pakistan has launched a new and unique CR initiative called 'Telenor Hum Qadam' in which nation-wide employees are to contribute a total of 50,000 paid working hours in programmes supporting fellow citizens in Pakistan.

Through this initiative, employees are granted an opportunity to become involved in their communities by lending support to programmes that enrich the quality of life of all citizens. A key component is teaching ICT skills � thus building on our business competence. This is a first-of-its kind employee engagement drive being introduced in corporate sector in Pakistan and the first mandatory employee engagement program in the Telenor Group.

With this program, we hope to not only give back to communities in which we operate but also develop the spirit of community engagement amongst employees and inspire them to make this a regular part of their lives. Christian Albech, CEO Telenor Pakistan says about the initiative 'Hum Qadam is about how we, Telenor Pakistan employees, can take responsibility, contribute to our local communities and offer to make an improvement in the lives of the inhabitants'.

It will be mandatory for all permanent employees in Telenor Pakistan to spend at least 20 paid working hours per year working with community engagement projects with partner organizations/NGOs in any of the following areas of interest:

• Education

• Disability

• Emergency Response/disaster preparedness/relief

TP employees will have the option to choose from a variety of different projects being run by partner organizations. Employees will be participating in diverse activities including mentoring high school students from underprivileged backgrounds, teaching ICT skills to government school teachers or students, providing attendant services to persons with disabilities, and conducting disaster preparedness sessions in flood-affected communities.