RBT has become one of the most popular mobile services, and it's now common place to hear popular songs from mobile phones rather than the monotonous bleeps and rings of the old ages. But now you can use these RBTs to your corporate advantage.
Telenor introduces Corporate RBT; an RBT service with a difference. Now Telenor's valued corporate customers can activate custom made Ring Back Tone (RBT) on their corporate numbers and communicate their message to people calling them. With flexibility of playing unique RBTs on designated time slots and days, Corporate Customers have the convenience of sending their message across when it is required, while also respecting the sanctity of the personal choice of their employees.
With Corporate Ring back Tones, businesses can promote their brands and company news through customized, unique ring back tones, for a modest and fixed monthly recurring charges. Thus communicating with your valued customers and conveying your corporate message had never been easier and economical.
The key features are as below:
 |
A corporate customer signs up for the Corporate RBT service for a flat monthly fee. |
|
Customized RBT / Jingles can be used (max 25 sec). |
|
Using the E-RBT Management Tool, their employees can be added, grouped and assigned with the company's unique RBT content(s) by time, day and/or active period. |
|
The Corporate RBT system plays the selected clips to callers while they wait for the corporate employee to answer the call. |
|
Corporate RBT will not interfere with personal / default RBT after assigned time slot. |
|
Caller/ Group based RBT allows different callers to listen to different RBT. |
|
Customer can choose from a flexibility of packages. |
|
Only Telenor subscribers can be activated with this service. |
|
Corporate RBT cannot be copied using '*' function. |
|
Work with the customer's marketing vision of establishing brand equity, communication of products / services & promotions to drive revenues |
How to use acquire Corporate RBT Solution:
|
If you are Telenor customer, please contact your designated Corporate Sales / Relationship Executive and he/she will assist you in getting an account created. |
|
The content of the RBT will be provided by the Customer. RBT length should not be more than 25 seconds. |
|
RBTs will be applied on the corporate numbers provided by the customer. |
|
If customers wish to assign employees into different group having different RBTs, the details will have to be provided accordingly. |
Benefits of Telenor Corporate RBT
Telenor Corporate RBT can helps customer is numerous ways:
| |
New Promotional Channel! |
| |
Imaging when you set your corporate RBT, a potential customer may listen to a unified corporate message, experiencing the corporate culture, developing a positive perception about your company, before actually getting to talk to the service representative.
|
| |
A Fresh Way of Advertising: |
| |
Modern society is awash with advertisements that penetrate the individual's consciousness via all kinds of media channels. The media itself is becoming more and more refined in terms of releasing ads and audience positioning. Handsets are becoming a new advertising medium in the wake of TV, newspapers, broadcasting and the Internet, and RBT will become one of the key methods of advertisement delivery via handsets. Corporate RBTs are set to become a feature of modern life as advertisements for a certain brand or product. |
| |
Targeted Marketing Communication Approach: |
| |
Any given RBT, as experience has suggested, becomes widely spread and known in short span of time. Image advertising through newspapers and broadcasting possesses limited coverage, and cannot be carried out continuously over a given time period without significant investment. Corporate RBT as implemented via mobile communication can be heard by any one calling the enterprise’s employees which is both a targeted and a subliminal marketing ploy. |
| |
Saving on Expensive Media Campaign Cost, Time & Efforts: |
| |
As Telenor Corporate RBT solution can be availed with a modest and fixed recurring fee, hence the ROI is for sending corporate message across is greater than using any conventional channel. |
| |
Best for Sales Promotion / Marketing Teams: |
| |
Corporate RBT is best for Sales Promotion / Marketing Teams as it equips them to communicate their sales pitch and company profile prior to getting into an interpersonal interaction. |
Disclaimer:
Telenor reserves the Right to reject and delete the Jingle/Corporate RBT if:
|
| "The Jingle/Corporate RBT contains elements which render the said Content or any part thereof unlawful, threatening, malicious, obscene, pornographic, profane, misleading, defamatory or otherwise prohibited for distribution, inter alia, in the Territory." |
|
