Press Releases

January 1970

Telenor Breaks Away from the Rest with GSM Industry-first Offer

ISLAMABAD, October 25, 2005: "International analysts are correct in suggesting that Pakistan's Telecom sector with six fierce competitors will benefit greatly from innovation," said Telenor spokesperson on the launch day of Telenors 2nd minute low price concept' - a novel offer and a GSM industry first, clearly designed to meet customer needs.

Telenor Chief Marketing Office, Bjorn Taale Sandberg, said that surveys upon surveys show that the Pakistani customers like to talk longer than 30 sec or even one minute and that the '2nd minute low price concept' benefits the customer by making it easier to have a longer, more meaningful conversation.

Telenor Pakistan's 'Talk More' campaign introduces the concept of '2nd minute low price' meaning that a Telenor prepaid will have on-net rate of Rs 2.45 for the first minute which then drops to Rs 1.45 for the remaining air time, where as from Telenor prepaid to any other network the initial minute charge is Rs. 3.45 and the remaining talk time costs Rs 2.45. This offer is valid all through 2005.

Bjorn added, "Customers should read between the lines when judging value propositions presented by different operators. They will find that Telenor has constantly brought customer-relevant innovations, first EasyLoad and Unlimited Validity, and now this."

On April 14, 2004, Telenor received a GSM license for the price of US$ 291 million and today is the fastest growing cellular network already covering 44 cities and major highways.

Telenor Pakistan is the newcomer among the 12 Telenor mobile companies worldwide. The company is 100% owned by Telenor and adds on to operations in Asia together with Thailand, Malaysia and Bangladesh.