Press Releases

January 1970

Telenor signs MMS interconnect agreement with Mobilink

ISLAMABAD, January 07, 2006: Telenor Pakistan took another step ahead in providing value-added services to its customers by signing Multimedia Messaging Service (MMS) Interconnect Agreement with Mobilink. This would enable the subscribers of both operators to exchange MMS or multimedia messages with zero interconnect charges. With this new agreement, the Telenor customers have become the only ones in the local market who can send to, and receive MMS from three networks - Mobilink, Ufone, Warid- without paying any interconnect charges.

Tore Johnsen CEO Telenor Pakistan termed the agreement a milestone and said that it was yet another indication of the growing maturity of the market and the industry. Just last month Telenor had launched MMS services with Ufone and Warid on the principle of zero interconnect charges. He stated, This new agreement enables a Telenor customer to send and receive MMS to and from the widest cross section of local mobile users and thus makes the Telenor customer truly special. He further added, We are intent at making it easy for our customers to use advanced services and utilize the real potential of the available technology and the quality of network.

Speaking positively about Telenor's prospects in the local market and the customer response, Tore said: We are on the path of fast growth, and have already delivered on our promise of reaching 200 destinations, to which customers have responded with great enthusiasm. We want to be the preferred operator for the Pakistani customer and are ensuring that we deliver the most reliable connectivity, the most valuable innovations, transparency in billing, and the highest quality of customer services.

Multimedia messaging is a next generation message service that allows a variety of message elements to be sent over a network, including text, animations, photographs, sounds etc. The use of MMS for business and entertainment purposes is on the rise in the country.

Telenor is one of the biggest GSM service providers in the world with over 74.5 million subscribers and operations in 17 different countries. Telenor Pakistan is 100% owned by Telenor and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh.