Press Releases

January 1970

Telenor launches djuice

KARACHI, Mar 15, 2006: Telenor brings Pakistan an exciting new offer for the youth, Telenor's Chief Marketing Officer Bjorn Taale Sandberg proudly announced at the launch of djuice - a new value-packed mobile subscription for young people. Bjorn called djuice the prepaid connection to fun for the 15-30 year olds and said that djuice will give Pakistani youth the strongest reason yet to use and own a mobile phone. Addressing a large gathering of media people, top executives, and opinion makers from the fashion and music industries, Bjorn further added djuice is immensely popular internationally and has a following of over 8 million subscribers worldwide.

In her presentation to the audience, the djuice project manager Amina Sohail said that djuice comes in addition to Telenor Postpaid and Prepaid. Every djuice SIM has a powerful menu that gives subscribers access to the newest tones, video clips, animated pictures, games, anonymous chat, and all sorts of insights into what's happening on the social scene. Djuice also offers a unique WAP and Web Portal where you can access and download the newest ring tones, pictures, games, and video clips to your mobile. To top it off, djuice offers special discounts at partner stores, gives access to exclusive events, and will give you the best campaigns and promotions, Amina told a captivated audience.

Amina stressed that djuice pricing is also designed with the youth in mind. You can stay in touch with your favorite people at very good rates, and enjoy an unrivaled offer on messaging. With djuice you can MMS to all operators everywhere and SMS anyone, anywhere, at unbeatable rates.

Commenting on the need for djuice in the local market, Amina said: Pakistan today has one of the youngest populations in the world. We know our young customers have different needs, preferences, lifestyle and mobile behavior, all of which require a unique approach and offering. We have designed djuice to match that a 100%.

At the event, the audience were also offered hands-on experience of the djuice offering. Booths were set around the hall to form experience zones where the audience could come into direct contact with djuice content and functionality. The booths were manned by the djuice team and fashion models recognized from the popular djuice teaser advertising campaign and street promotions.

Telenor is one of the biggest GSM service providers in the world with over 82.7 million subscribers and operations in 17 different countries. Telenor Pakistan is 100% owned by Telenor and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh.

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