Press Releases

01
November 2006

Telenor & Rafi Peer Theater Workshop Bring Asia Biggest Festival to Pakistan

Lahore November 1, 2006: Rafi Peer Theater Workshop (RPTW) and Telenor Pakistan have joined hands to bring Asia's biggest festival “World Performing Arts Festival 2006". The festival showcasing Music, Drama, Film and Puppetry, from 600 international artists world over, will be held from 10th - 20th November, 2006 at Alhamra Cultural Complex, Lahore.

Emphasizing the importance of the partnership, Vice President and Chief Marketing Officer Telenor Pakistan Sigvart Voss Eriksen said, This festival marks the beginning of Telenor Pakistan's association with Rafi Peer Theatre Workshop, an organization that shares its vision of promoting a global cultural identity for Pakistan. We intend to continue working together in engaging local and international artists for the viewing pleasure of the Pakistani audience. The world needs to see how welcoming and diverse Pakistani culture and people really are. In an attempt to increase awareness, to educate and to entertain, Telenor Pakistan will contribute in elevating this festival to a much higher level of performance than where it is now.

CEO Peer Group Usman Peerzada, pleased to have partnered with Telenor Pakistan said. Over the years the World Performing Arts Festival 2006 has experienced tremendous growth alongside enjoying international media coverage and in the year 2006 Rafi Peer Theatre Workshop with Telenor Pakistan will reach newer heights. The festival has traveled a long journey to reach its twenty-fourth edition and become the biggest showcase of performing arts in Asia. It is the only independent event of such magnitude in the region, serving to put Pakistan firmly on the cultural world map year after year.

From its beginning in 1992 as just a puppet festival, the World Performing Arts Festival 2006 has come a long way to become the home of innovative and exciting art forms from around the globe. Be it cinema, dance, music, theatre or puppetry “ whether from Asia, Africa, Australia, Europe or the Americas it has a place in the festival".

The Festival acts as an important link between the global cultural communities. Every year, hundreds of delegates from over thirty countries arrive in Lahore and experience for themselves the richness of the city's cultural heritage. Its appreciative audiences and their celebration of the arts serve to encourage highly positive perception about Pakistan.

Nurturing new talent and preserving dying indigenous art forms the festival has discovered gems like Sain Zahoor, who was recently honored with the BBC Radio World Music Award. There are many like him who have gone on to win international recognition and become important cultural ambassadors of Pakistan.

The fifteenth year into staging festivals the Rafi Peer Theatre Workshop World Performing Arts Festival 2006 will pay tribute to a variety of art forms in over a hundred performances. The music showcase will feature a wide array of styles, from jazz to rumba and from tango to qawwali, as well as exciting collaborations between foreign and local artists. The dance segment provides an interesting mix of the contemporary and the classic, with Indian and Pakistani performers dominating the line-up. The areas boasting the most diversity are theatre and puppetry, with twenty-six and sixteen performances respectively, culled from countries ranging from Iran to Germany. From humorous to hard-hitting, the films in this year festival promise a poignant and thought-provoking cinematic experience.

Telenor ASA is an international provider of high quality telecommunications, data and media communication services. It ranks as one of the biggest GSM service providers in the world with over 105 million subscribers. Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh.

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