Press Releases

January 1970

Telenor Pakistan refreshes djuice brand identity

Islamabad, June 14, 2007: Telenor Pakistan is launching a new visual profile for djuice the multimillion youth brand worldwide, on Saturday June 16, 2007. A unique symbol of change & evolution, the new djuice logo signifies the meeting of all good and different things: people, music, friends, anything all at one place. The new identity revitalizes djuice as the most happening youth brand of the country enabling it to stand out from the competition with a fresh attitude, a lot more fun and excitement. With a refreshed logo and slogan: djuice One place will not only provide an essential mix of communication and entertainment, all at one place, but customers will also get to enjoy exciting new offers in the coming weeks.

"djuice has always been a brand with a distinct attitude, one which is segmented in a customized manner, in product and services, as well as in differentiated communication. The brand has been evolving to keep up with its users changing preferences. As part of this evolution, is the introduction of the new identity for djuice, which defines the way forward. The new refreshed djuice is all about keeping our young customers top of the mind in whatever we do, and deliver what our loyal customers have come to expect from us nothing but the best!" said CEO Telenor Pakistan Tore Johnsen.

Explaining the new djuice offer Chief Marketing Officer Telenor Pakistan Sigvart Voss Eriksen said: With a thriving young population and an interest for mobile communication picking up rapidly in Pakistan, djuice has been extremely popular with the active youth who want more from their connection. Every djuice SIM has a powerful menu that gives subscribers access to the newest ringtones, video clips, animated pictures, games, chat and an insights into whats happening on the social scene. Not only do you get content on your phone to browse and download, you also get a passport to the coolest gigs, sporting events and activities happening in your city. More over, all you need is a djuice subscription to avail discounts when you shop or eat at the trendiest places in town. djuice customers will continue enjoying Friends and Family call rates and their favorite value added services such as Friend Finder, MIG33, Contact Backup, Mobile TV and d-Calendar on their djuice connection.?

djuices newly adopted visual profile will be visible on several Telenor buildings, sales and service centers, franchises, retail outlets and djuice website from Saturday. Other signage and material will be upgraded in the near future. Telenor ASA, Norway and Grameen Phone Bangladesh in the Telenor Group also have adopted the new visual profile.

The Telenor group is an international provider of high quality tele-communications, data and media communications services. Telenor ranks as one of the biggest GSM service providers in the world with over 123 million subscribers. Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh.

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