Press Releases

22
August 2007

Telenor Persona Pays Tribute to Pakistani Music Legends

Islamabad August 22, 2007: Telenor Pakistan arranged an enchanting evening for its Persona Postpaid clientele to pay tribute to the legends of Pakistani music. The event celebrated the musical genius of our maestros from the past with performances by the likes of, Fareeha Pervez, Shabnam Majeed, Ahmed Jahanzeb, Ali Zafar, and Asif Mehdi. Anwar Maqsood, who moderated the event, evoked vivid memories of the golden days of music with his encyclopedic knowledge of the history of songs and artists alike.

A startling attraction of the event was Mehboob Ashrafs forty-piece orchestra, which broke new ground in Pakistans music history. The historic ambience of the venue - Mohatta Palace, Karachi added to the thrill and nostalgia of listening to heart-breaking songs from the past and captivated the corporate audience for the whole 4 hours, ending at midnight.

Commenting on the initiative, CEO Telenor Pakistan Tore Johnsen said, We wish to acknowledge the enormous contribution made by the truly great singers and composers from the past. Telenor Pakistan is engaged in several such efforts to promote and preserve the cultural heritage of Pakistan, which carries timeless beauty.?

Director Corporate Sales Telenor Pakistan Najia Naqavi welcomed the guests on the occasion and gave details about international as well as local operations of Telenor. Commenting on the growth of Telenor Pakistans Persona brand, she said, Currently, Persona is the most attractively priced postpaid package in the market. It has the best call rates in the industry, and comes with a number of exciting value-added services supported by professional customer care and Telenor Pakistans high quality network.""

The Telenor Group is an international provider of high quality telecommunications, data and media communications services. Telenor ranks as one of the biggest GSM service providers in the world with over 129 million subscribers. Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh.

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