Press Releases

11
October 2007

Telenor Pakistan Naya Qadam aims to empower the disabled

Islamabad, Thursday October 11, 2007: Telenor Pakistan has initiated a project, called Naya Qadam, with one of the country foremost welfare organization for the disabled to help empower persons with physical disabilities by making them partners in trade.

As part of the Naya Qadam project, Telenor Pakistan Karachi-based partner organization, Disabled Welfare Association (DWA), will loan out specially designed motorcycle-cum-shops to select physically disabled individuals. These shops-on-wheels are designed so that people with disabilities can easily use them, and display and sell their sale items on the move. In an attempt yet unprecedented in the telecommunications sector, Telenor Pakistan has arranged for the physically disabled entrepreneurs to become retailers for its most popular product, EasyLoad, in order for the entrepreneurs to earn a respectable living. To boost their income further, they will also be able to sell small snack items from the built-in tuck boxes on the motorcycles.

The objectives of the project are to direct attention to the potential our physically challenged community has and to provide them with a decent opportunity to be part of the booming telecom business. These are talented individuals and if we can give them their much needed mobility and an honest business opportunity, they can take care of their families with the integrity all of us deserve, says Irfan Wahab Khan, Executive Vice President Telenor Pakistan.

Commenting on Naya Qadam, DWA President Javed Raees says, We appreciate Telenor Pakistan support and the fact that they consider us partners asking only for an equal opportunity. According to WHO, close to a tenth of the Pakistan population has some sort of disability and we hope that the public, corporate and social sectors will come forward to level the field for their disabled fraternity. The initiation of this project in Ramadan bids well for us.

Naya Qadam will be evaluated by both partners for sustainability for a given period of time at first with five mobile retail shops to see whether the project should be expanded.

Telenor Pakistan is managing this pilot project as part of its corporate responsibility efforts. The company runs many community support projects with the aim of bringing the benefit of telecommunications to the most disadvantaged segments of society.

About DWA
Disabled Welfare Association (DWA) is a Karachi-based welfare organization that works to obtain the due rights of persons with disabilities, and to make them more inclusive in society by participating in mainstream events. It helps to provide them economic resources by promoting self-employment, financial support, and loans. It also provides medical and physical rehabilitation facilities and assistive devices such as wheelchairs, tricycle, crutches and accessible motorbikes to persons with disabilities.

About Telenor Pakistan
The Telenor Group is an international provider of high quality telecommunications, data and media communications services. Telenor ranks as one of the biggest GSM service providers in the world with over 130 million subscribers. Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh.

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