Press Releases

January 1970

Telenor Pakistan, Fire Records launch Abrar-ul-Haqs new Album

Islamabad, March 2, 2007: Telenor Pakistan, in its commitment to promoting Pakistani art and culture, has partnered with Fire Records to launch Abrar-ul-Haqs newest album. This announcement was made at a joint press conference in Lahore today.

Abrar, excited about his new album Naara Sada Ishq Aey said, I am delighted to be collaborating with Telenor. I believe this partnership of communication and music will bring people closer. I also hope to work with Telenor Pakistan on socially responsible initiatives of giving back to society.?

Speaking at the press conference Telenor Pakistans Director Marketing Azim ul Haq said: At Telenor Pakistan we believe in going beyond mobile communications and adding value and color to the lives of our people. Based on the overwhelming market response to Ali Zafars Masty album, which was also launched in partnership with GEO Network, we have got together with Pakistans Bhangra King Abrar-ul-Haq, who has become another dynamic brand ambassador for Telenor.?

Elaborating on the innovative promotional campaign that comes with the release, Azim said: Telenor TalkShawk is the first brand to introduce online album release. We will promote the album by providing exclusive content, downloads of songs on our website and running a special consumer offer coinciding with the launch of the album. We have also partnered with GEO TV and Fire Records to provide maximum publicity to the album.?

Fire Records Chief Operating Officer Dr Akbar Yezdani, pleased to have partnered with Abrar-ul-Haq and Telenor, said, Fire Records are proud to release Abrars wonderful album that will take music to yet another level. From pop bhangra to RnB, Abrar has shown that his music is and will grow with time. Abrar has repeatedly re-invented himself each time he does an album, and is no doubt the biggest selling artist of Pakistan.?

It is also our pleasure to be yet again associated with Telenor after our mega success in partnering with the TalkShawk team in launching Ali Zafars Masty album. We feel that we have formed a natural bond that has music in common.?

Also present at the occasion were Geo TV Networks President Imran Aslam, Telenor Pakistans Director Communication Syed Hasnat Masood, and Brand Manager Telenor Pakistan Ali Murtaza.

The Telenor group is an international provider of high quality telecommunications, data and media communications services. Telenor ranks as one of the biggest GSM service providers in the world with over 115 million subscribers. Telenor Pakistan is 100% owned by Telenor ASA and adds on to its operations in Asia together with Thailand, Malaysia and Bangladesh.

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