Press Releases

19
March 2008

Telenor Pakistan creates mobile service for blood donors

Islamabad, March 19, 2008: Telenor Pakistan and the Pakistan Red Crescent Society (PRCS) are set to launch Pakistan first-ever mobile blood donor service, whereby donors with Telenor Pakistan mobile connections will be able to register themselves in a blood donor database via SMS and also through the web at Telenor Pakistan Corporate Responsibility website. At the same time, the blood bank will be able to SMS blood donation requests to registered donors in a target area. The service is aimed at connecting potential donors and blood banks with possibly tremendous reach and speed in order to address blood demands during emergencies.

Speaking on the occasion, Secretary General PRCS Brig (R) Muhammed Illyas said, It is extremely challenging to reach out to registered or potential donors quickly for blood donations. Moreover, donor retention in itself is difficult. There are not many approaches available to registering/reaching donors aside from conventional social networking sessions or urgent phone calls to a limited number of registered donors. We are thankful to Telenor Pakistan for extending help facilitate blood donations through an easy mobile solution. This is a good example of how the social sector and corporate sector can collaborate through technology for the benefit of the society. He also informed the participants about the core areas of work of PRCS and hoped that PRCS and Telenor Pakistan will further strengthen their cooperation in other fields in the service of humanity.

Speaking at the occasion, Executive Vice President Corporate & Regulatory Affairs Telenor Pakistan Irfan Wahab Khan said, As far as we know, this is the first mobile service in the Pakistani market to be customized to meet the needs of a social sector organization. We want this service to be used extensively by reputable blood banks, so that during emergencies blood could be provided to those who need it on an urgent basis. The service if taken up by such institutions has the potential to save thousands of lives.

The service software will be given to select blood banks completely free of cost. Currently launched at Islamabad/Rawalpindi, the mobile service has the potential to be extended to major cities. Further details are provided on Telenor Pakistan Corporate Responsibility website: http://www.telenor.com.pk/cr/

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