Press Releases

January 1970

djuice takes football lovers to Europe!

Islamabad, 20 October, 2008: Telenor Pakistan will take a group of lucky draw winners to witness matches of the all time favorite Union of European Football Associations (UEFA) Champions League 2008-2009 in Europe. In collaboration with Ten Sports, this will be a first of its kind initiative where a winner will be announced every month until the end of the UEFA Champions League in May 2009. Winners will be given an opportunity to visit various cities in Europe to see the matches throughout the season.

Considering the growing popularity of the game of football in Pakistan, the initiative is likely to attract both young and old. Djuice customers can answer a simple question-of-the-month on Ten Sports and become eligible to participate in the lucky draw by spending a credit amount of Rs. 250 from their connections. The question can be retrieved by SMSing UCL to 1010 and answered by sending UCLto 1010. SMS charges are Rs. 5 + tax.Chief Marketing Officer, Telenor Pakistan, Lars Christian Iuel commenting on the campaign said, We, at Telenor Pakistan feel that football popularity has grown through the recent years in Pakistan, especially with the youth. Through this initiative Djuice, as a premier youth brand of Pakistan wishes to not only encourage healthy activities but also provide an opportunity for our customers to witness their dream-teams performing live! We wish the lucky winners a happy visit and exciting games.Billions watch the UEFA Champions League all around the world through TV and both paid and unpaid live web-streaming. In several countries in Europe, Asia and North America, the matches are also streamed on cell phone screens while it remains the most viewed club level football event all around the world. The UEFA Champions League final in May 2008 was the first ever final between two English teams Manchester United and Chelsea, won by the former. It enjoyed a record global viewer ship in the U.S, Latin America, Africa, the Pacific Rim, Asia and Canada, totaling over 115 countries and over 185 million households including Pakistan.Manchester United, Arsenal, Chelsea, Liverpool, Barcelona and Real Madrid remain the hot favourites in Pakistan. Interestingly, Zeeshan Rehman is the only Pakistani origin player to play for a European club Fulham. He is considered to be a hope for the Pakistani youth wishing to play the game at the highest level.For further information, please visit

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