Press Releases

16
April 2009

Telenor Talkshawk launches Amanat Ali

Karachi, Thursday April 16, 2009: Telenor Pakistan supports new talent Amanat Ali by launching his first music album Kohram? in collaboration with Fire Records. Amanat Ali is a renowned upcoming star in the subcontinent with the runner-up award in ZTVs singing competition SaReGaMaPa.
The good news for Amanats fan and Telenor Pakistan customers was conveyed through a joint press conference at a local hotel here in Karachi today. Amanat announced the launch of his album along with Telenor Pakistans Manager Corporate Communications and Responsibility and Fire Records Chief Operating Officer Dr. Akbar Yezdani.

Amanat Ali, who rose to stardom in 2007 after being declared runner up in the sub-continents famous music competition SaReGaMaPa, has enjoyed much fame in the region ever since. He has also gained fame in the UK and the USA through live concerts over the past two years. Addressing the press conference he said, What keeps me going is faith, my trust in the God gifted talent of singing and prayers from my millions of fans throughout Pakistan and the rest of the world. In an answer to a question from the media he said, It is very encouraging to see corporate organizations supporting the young talent of Pakistan. This provides us a platform to further polish our skills for the outstanding performances expected from us.

Talking to the media about Amanats album launch, Telenor Pakistans Manager Corporate Communications and Responsibility Affan Haider said, We believe in providing meaningful entertainment to our customers. Amanat Ali, also the brand ambassador for Telenor TalkShawk, brings a fresh voice to the world of music coupled with unique vitality. Pakistanis, young and old, appreciate his talent, and have been eagerly waiting for his first albums launch. Telenor Pakistan is pleased to introduce Kohram to its customers and all music lovers. We have partnered with Fire Records to provide maximum publicity to the album.?

The COO of Fire Records Dr. Akbar Yezdani said, When we heard Amanat Ali during his appearance in a reality show, we knew he had genuine talent and will make his country proud. As it transpired over successive weeks, Amanat impressed audiences and professionals alike. As for the album, it has entirely been produced in Pakistan by young and very talented producers, musicians and engineers. The album is a blend of upbeat tracks like Kohram and Rab Janay as well as classical tracks like Thumri which establishes Amanat as an accomplished trained singer. Replying to a media question he said, We are very happy to partner yet again with Telenor to bring quality music to our audience and together we hope to promote new talent in the future as well.

The Press conference concluded with a live screening of the title song of the album Kohram. Famous celebrities from the world of showbiz in Pakistan were also present at the occasion and applauded the young talents efforts.

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