Press Releases

January 1970

Telenor Pakistan launches Khuddar Pakistan

Thursday, July 23, 2009: Telenor Pakistan has announced the launch of Telenor Khuddar Pakistan as its flagship corporate responsibility initiative to help create dignified opportunities for Persons with Disabilities (PWDs). The company aims to become the most disabled-friendly organization in Pakistan in terms of employment, service, and community support. Telenor Pakistan has been supported in its efforts by salient organizations in the field from across the country: Ministry of Social Welfare & Special Education, Sightsavers International, Sir Syed Deaf Association, Lahore Businessmen Association for Rehabilitation of the Disabled (LABARD), Network of Organizations Working for the People with Disabilities (NOWPDP), among others. Special Talent Exchange Program (STEP), a well-known cross-disability organization working for the rights of PWDs, has been chosen by Telenor Pakistan as its long-term disability awareness advisor.

With launch of Khuddar Pakistan, which took place on Thursday at a hotel in Islamabad, the company has achieved many industry-first milestones: Telenor Pakistan now has the largest number of persons with disabilities as employees in the mobile sector. It is also the first company to have formal disability training sessions, a corporate products & services and careers website that is fully accessible by international standards, recruitment advertising that explicitly welcomes qualified persons with disabilities to apply, and the first office building and Sales & Service Center in Islamabad in the mobile sector that is fully accessible. The company has also set up assistive technology training labs for persons with disabilities at National Institute of Special Education and Special Talent Exchange Program (STEP) in partnership with Sightsavers International, and is sponsoring the Khud-dar Pakistan Blind Cricket Talent Hunt in partnership with Pakistan Blind Cricket Council (PBCC). The company is also launching an inspiring disability awareness program on Radio Pakistan in August, has prepared a comprehensive service manual for persons with disabilities to be available soon, and has initiated the first company-wide employee volunteerism drive in the corporate sector to work with PWDs.

In his address at the launch event, the Guest of Honour, Secretary Social Welfare and Special Education Imtiaz Kazi praised the commitment and effort behind Telenor Khuddar Pakistan and the wide range of activities the company was involved with. Kazi said, Telenor Pakistan has made a daring move to be an agent of change in the corporate sector. We require other companies to come forward too. The corporate sector can play a leading role in changing attitudes, breaking taboos, and recognizing the talent of persons with disabilities.

CEO and President Telenor Pakistan, Jon Eddy Abdullah, addressing the inauguration ceremony said, Some 7-10% of Pakistanis have disabilities, and most of them face adversity at every corner, fight negative social perceptions, are turned away by lack of accessibility, and cannot get adequate trainings and assistive technologies. With Khuddar Pakistan we want to start making a difference in the lives of our fellow persons with disabilities by addressing just these issues with the help of key partners. There has to be an organized effort in this regard and we believe with our expertise in providing mobility and our commitment to empower communities, we can play a role here. We still have a lot to do.

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