Press Releases

01
January 1970

djuice launches youth anthem Kya Darta Hai

ISLAMABAD, August 13, 2011: With the aim to encourage youth to speak out against issues that are preventing them from having a better future, djuice has launched a youth anthem Kya Darta Hai, a song sung by Shehzad Roy.

The song has been written by Shehzad Roy and Nazir Akbar Abadi while the music video has been directed by Saqib Malik.

Speaking about the anthem, Usman Javed, Director Marketing, Telenor Pakistan said: Music is something that connects young people everywhere, Shehzad Roy is Pakistans youth icon who is known for his social music, which talks about empowerment and social change. So the djuice team asked Shehzad to create a song which young people could identify with.

As a result, on the occasion of 14th August this year djuice and Shehzad Roy have made a song about the possibilities that can be turned into reality by the young people of Pakistan but only if they stand up to those issues that hinder their progress, and work towards a better future, said Usman.

Kya Darta Hai is based on djuices commitment to the young people of Pakistan through its new brand positioning, Khamoshi Ka Boycott (fueling youths drive toward a better tomorrow). The song urges young people to raise their voice against injustice and to not bow to difficulties that they may face on the way. The lyrics speak about the possibilities of young people uniting to make a better tomorrow a reality.