Press Releases

02
April 2012

djuice launches developers' competition 'APP Mein Kitna Hai Dum!'

KARACHI, April 2, 2012: Djuice Pakistan has announced the launch of Apportunity-2012 'APP Mein Kitna Hai Dum!, a competition for Pakistani students and software developers to create mobile phone applications (apps). The aim is to promote apps development in Pakistan on platforms such as Apple iOS, Google Android and Nokia's Symbian among others.

The launch of the competition was announced at a bloggers meet-up in Karachi which was attended by representatives from Telenor Pakistan and Djuice including Ahmed Nadeem Pasha, Telenor Pakistan Regional Director South-1 region. Nokia's Rabia Nizami, Head of Ecosystem Developer Experience in Pakistan, Afghanistan, Iraq and Iran; Google Pakistan's Badar Khusnood, Pakistan Country Consultant; and Qualcomm's Asad Inayat, Director, Central Asia Region, Global Business Operations also attended. Others who were present at the event included people from academia, partner vendors, small & medium enterprises, and budding entrepreneurs.

Usman Javaid, Director Marketing Djuice & Telenor Pakistan in a message at the launch said: "Djuice Apportunity, which is now in its second year, is fast becoming the platform of choice for amateur Pakistani app developers to exhibit their talent. We hope to continue to provide opportunities to the talented youth of Pakistan to enable them to excel in their fields."

Last year, 460 apps were registered by developers in 63 cities. This year Djuice Apportunity teams in partnership with Nokia, Google and Qualcom will conduct app development workshops in 60 colleges and universities in Karachi, Lahore and Islamabad.

Prizes for the winning developers include laptops, smartphones and free air-time. Participating universities with the most apps developed and the highest number of apps downloaded will be able to win Djuice Mobile Labs set up with Apple hardware, shields and gold medals for their app developers who will also get preferred internships at Djuice/Telenor Pakistan offices.

Apps will be published by Djuice on global websites such as Apple's App Store, Google Play, and Nokia Store from where they can be downloaded by anyone, anywhere in the world.

App developers can register for 'APP Mein Kitna Hai Dum!' through the Djuice website www.djuice.com.pk/apportunity or through their mobile phones on m.djuice.com.pk.

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