Press Releases

January 1970

Telenor Pakistan's CSR initiative to enhance youth development

Telenor Pakistan has recently renewed its agreement with Environment Protection Department (EPD), Punjab to continue to feature the global countdown game at Children Library Complex (CLC), Lahore. The gaming machine, which was first introduced in 2009 has helped increase awareness for environment and ICTs in students from more than 100 public schools and has also enhanced their communication and decision making skills.

The contract extension ceremony took place at Children Library Complex (CLC), which is also responsible for organizing the student visits for this game. Global Countdown, a role play strategy game, was developed by Telenor Norway ASA in 2005. The initiative is aimed at enhancing the outreach of ICT tools in public schools and empowering the young through ethical and interactive role-play. The audience of the game is expected to scale-up to numerous public schools in Lahore over the next few years.

Speaking at the signing ceremony, Aslam Hayat, Vice President Corporate Affairs, Telenor Pakistan said Telenor Pakistan believes that the telecom industry has the power to transform society, which is why we pursue corporate responsibility as an important part of our operations in close liaison with the Government. Global countdown is one such initiative which empowers the youth through ethical and interactive role-playing and thereby augments our efforts to maximize the positive impact of telecommunications, create shared value for the society and help shape a sustainable future for all.

Earlier, the chief guest, Punjab Education Minister Rana Mashhood Ahmad Khan praised Telenor Pakistan's initiative for the development and empowerment of youth and said The Global Countdown initiative by Telenor Pakistan will help in recognizing young people as a driving force in global development and promote youth participation as partners and leaders. Young people must be a central focus for every country and this initiative will support, prepare and engage the youth as well as harness their energy and creativity for a positive change.

The gathering was also addressed by Secretary Environment and Secretary Schools Education, Punjab who emphasized the role of ICT-based interventions through Public Private Partnerships in furthering the cause of education and environment protection. The ceremony was followed by Q&A session on the Global Countdown game. At the end certificates were also distributed among participants who successfully completed the game.

About Global Countdown
Global Countdown was launched in 2005 to mark Telenor's 150th anniversary, and was created as one of the elements in an ICT educational programme that was given as a gift to Norwegian schools that year. Pakistan is the first country to receive Global Countdown, which has been with the Children's Library Complex (CLC) since 2009. Global Countdown is an ethical and interactive role play with elements of Information and communication technology knowledge, cooperation and negotiation, environmental issues and timely decision making.

About Telenor Pakistan
Telenor Pakistan is a provider of high quality telecommunication services in Pakistan since 2005. It has over 30 million subscribers, 3,000 employees and a nationwide network covering more than 8,000 cities. It holds a majority share in Tameer Micro Finance Bank Limited. Telenor Pakistan is 100% owned by Telenor ASA and adds on to operations in Asia.

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