Press Releases

01
January 1970

djuice to spark new trends and transform youth lifestyle with 'Mein Houn LIVE'

Pakistan's most popular youth-centric brand djuice has yet again taken center stage with its new tagline 'Mein Houn LIVE' which revolves around keeping the youth up to date with the latest happenings and setting them apart in their social circle.

Djuice's relaunch is an evolution in the brand cycle. By becoming 'Mein Houn LIVE', djuice is now emerging as a lifestyle brand that is current, youthful, electrifying and bringing the latest to the youth by offering exclusive discounts to its subscribers. It also ensures the best mobile internet offering and one-of-a-kind FnF offerings for youth in the industry.

Commenting on the relaunch, Usman Javaid, Director Marketing, Telenor Pakistan said, "Djuice has built a brand perception over the years that is very youth centric. Our new tagline 'Mein Hun Live' reflects the youth lifestyle which is happening 24/7 with something new being explored or created every moment, everyday. This evolution in the brand journey represents social recognition that is so important to our young customers today who believe when I do something new I go live amongst my social circle. Based on this concept, Djuice has strengthened its brand positioning and will continue to innovate the wheel to introduce one-of-a-kind offerings for our subscribers."

Djuice has partnered with popular brands to offer exclusive deals to its subscribers. The new and happening 'Mein Houn LIVE' offering enables 500 MB 3-day data bundle for Rs. 20. The free balance offer has also been made available on this offering where the customer will get balance worth Rs. 100 by subscribing to the offer for Rs. 5 only. This balance can be used on 15 FnF numbers which is the highest number of FnF slots to be offered under a package in the industry. An engaging bloggers meet up was organized to introduce the new brand philosophy in Karachi recently.

Djuice is the largest youth telecommunications brand in the world operating in 7 countries. It is also the first mobile brand in Pakistan that was launched specifically for the youth back in 2006. Over the years, all of Djuice's communication has revolved around staying relevant to the youth and building a brand promise that resonates with them.

About Telenor Pakistan
Telenor Pakistan is a provider of high quality telecommunication services in Pakistan since 2005. It has 32 million subscribers, over 2800 employees and a nationwide network covering more than 8,000 cities. It holds a majority share in Tameer Micro Finance Bank Limited. Telenor Pakistan is 100% owned by Telenor ASA and adds on to operations in Asia.

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