Press Releases

08
December 2013

Easypaisa Introduces Further Convenience and Savings by Launching Mobile Account ATM cards

In line with its vision of making the lives easier for the people of this country, Pakistan's first and largest branchless banking service, Easypaisa has announced the commercial launch of its ATM cards throughout the country. The soft launch was performed earlier this year.

As per banking standards, Easypaisa ATM cards are highly secure and also extremely convenient for Easypaisa Mobile Account customers who are no longer required to visit an Easypaisa shop to withdraw cash every time from their Mobile Accounts. Easypaisa ATM cards work on all ATMs in the country and can be used to withdraw cash from the Mobile Account directly, at a much lower cost.
Commenting on the commercial launch, Omar Moeen Malik, Head of Strategy for Easypaisa, Telenor Pakistan said, Pakistan is now one of the very few countries in the world, where any person with a CNIC can open a free bank account on his Mobile Phone in under two minutes, pick up an ATM card and link it to his account easily. Easypaisa is proud to be part of this innovation and link the existing ATM network in Pakistan to Branchless Banking. Easypaisa will continue to provide a wide range of financial services through its operations in the country, to ensure customers access fast, affordable and convenient services wherever they are.
Mobile Account customers can pick up their ATM cards from their nearest Telenor Service Center or Tameer Microfinance Bank branch. There is no paperwork required and customers can have the ATM card linked to their Mobile Account instantly by paying a one-time ATM issuance charge of Rs. 200 only. The cash withdrawal fee is Rs. 25 per transaction which includes all 1-link fees and taxes. Additionally, every ATM card withdrawal will have a free SMS message sent to the customer's mobile phone. If a customer loses his ATM Card, he needs to simply pick up a new ATM Card and have it linked to his account again.

The ATM card offering guarantees Easypaisa Mobile Account customers 24-hours / 7 days a week cash accessibility from their nearest ATM location.

About Easypaisa
Pakistan's first branchless banking solution, Easypaisa, was launched jointly by Telenor Pakistan and Tameer Microfinance Bank in October 2009 after Tameer Microfinance Bank received the license from the SBP in 2008. Committed to providing financial inclusion to the people of Pakistan, Easypaisa shops are present at over 30,000 outlets in more than 750 cities and towns in the country. Nearly 6 million unique users use Easypaisa services every month. In 2013, CGAP, a unit within the World Bank ranked Easypaisa as the third biggest Mobile Money service in the World. For further details, kindly visit www.easypaisa.com.pk

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