Press Releases

January 1970

djuice launches Apportunity 2014 to promote local app developers

In line with its efforts to enable local app developers showcase their skills and talent at the global level, Telenor Pakistan's youth centric brand djuice, has announced the launch of Apportunity 2014 competition for Pakistani students and software developers to create mobile phone applications (apps). djuice has been organizing this competition for the past two consecutive years, which has gained immense popularity amongst the youth across the country.

This year, djuice has partnered with Microsoft to help bring the competition to the Windows Phone platform besides the already popular Google Androidand Apple iOS platforms. Microsoft is also supporting djuice to reach major university incubation centers in order to encourage quality app submissions. Moreover, with the support of Pakistan Software House Association (P@SHA), for the first time, djuice is opening the competition to software houses, as well. The brand team will be visiting universities all across Pakistan to conduct mentoring sessions in order for users to interact with industry experts and refine their app ideas.

While sharing his delight, Farid Ahmed, Director Marketing, Telenor Pakistan said, "Over the years, Apportunity has become the most sought-after platform for the emerging app developers to showcase their creativity and talent in the mobile application market. Through this contest, we intend to provide opportunities to the young talent to bring innovation and creativity and enable them to have a significant share in the global mobile application market.We expect that Apportunity, besides being an exciting contest, will present innovative ideas to drive our ambition of bringing internet for all" he added.

The winner of the competition will grab an opportunity to present their app at the Digital Winners Global App Developer Challenge 2014 in Oslo, Norway and will get a chance to win a grand cash prize of $33,000, in case the participant does not win at the event, djuice Pakistan will give them a consolation of Rs. 200,000 worth of prizes.The runner-up in Pakistan will also receive Rs.200,000worth of prizes.

The contest has also introduced a new category Best Internet App whose winner will get Rs.100,000worth of prizes. djuice will also award Nokia Lumia handsets and internships at Microsoft Innovation Centre Pakistan to the winners of eachcategory.

The competition has 10 distinct categories for app submission, such as business, entertainment, sports, utilities etc. To participate in the competition, developers can submit their app ideas on djuice's official website ( The deadline for entries is July 10, 2014, while app submission will be entertained till August and the winner will be announced by the end of August.

About djuice
djuice is Telenor's mobile phone plan brand for youth and is available in Pakistan, Bangladesh, Hungary, Montenegro, Norway, Sweden and Ukraine. It is the world's No. 1 mobile youth brand.

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