Press Releases

23
July 2014

djuice Ideate empowers the youth with entrepreneurial skills

Aimed at encouraging a culture of entrepreneurship among Pakistani youth, Telenor Pakistan's youth centric brand djuice recently organized 'Djuice Ideate' an entrepreneurial talent hunt competition. Students from Pakistan's leading business schools participated in the competition, which enhanced their creativity, entrepreneurial ability and strategic planning skills.

As per the competition's format, during the first round,10 teams comprising 4-5 members each, presented their 360 degree integrated marketing campaign designs for 'djuice Mein Houn LIVE' and the jury, comprising officials of Telenor Pakistan, shortlisted four teams for the next round. The qualifying teams also attended a workshop by jury members in which their thought process and presentation skills were strengthened.

The finalists battled out their ideas in the grand finale and they were judged on the basis of creativity, brand alignment, strategy and execution. The winning team emerged from NUST Business School which won summer internship, for the entire group comprising 5 team members, at Telenor Pakistan and a trip to present their winning idea to the management at Telenor headquarters in Norway. The runner-up group was from SZABIST which won a prize worth PKR 100,000.Prior to the competition, during initial short listing of contestants, orientation sessions were also conducted by Telenor Pakistan in various business schools to encourage students to participate in the competition.

On this occasion, Muhammad Shoaib Baig, Vice President, Human Capital Division, Telenor Pakistan lauded the enthusiasm of all the contestants and congratulated the winning teams. He said, "djuice firmly believes in providing innovative platforms for local young talent to shine, and this initiative too was in line with our efforts to empower the youth with the essential skill-set and knowledge required to compete in today's fast-paced and challenging market. We will continue to provide such opportunities to the talented young population as we believe that they hold the key to success for the whole country."

Djuice is the largest youth telecommunications brand in the world operating in 7 countries. It is also the first mobile brand in Pakistan that was launched specifically for the youth back in 2006. Over the years, all of djuice's communication has revolved around staying relevant to the youth and building a brand promise that resonates with them.

About Djuice
Djuice is Telenor's mobile phone plan brand for youth and is available in Pakistan, Bangladesh, Hungary, Montenegro, Norway, Sweden and Ukraine. It is the world's No. 1 mobile youth brand.

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