Press Releases

27
September 2014

Easypaisa promotes financial inclusion through free Money Transfers

Pakistan's first and largest branchless banking service and a joint venture between Tameer Micro Finance Bank and Telenor Pakistan, has announced a free Money Transfer facility between Easypaisa Mobile Account holders for its vast customer base. Easypaisa is the leader in branchless banking services in Pakistan with the highest number of agents spread across the country. Transactions conducted on Easypaisa amounted in nearly one percent of Pakistan's GDP in 2013.

Expressing his views on the new promotion, Nadeem Hussain, CEO Tameer Micro Finance Bank said, Easypaisa Mobile Accounts are a true game changer for financial inclusion in Pakistan. We already have nearly 3 million Easypaisa Mobile Account customers in Pakistan, a tremendous indication of the ease of use and the convenience and safety provided across different segments. We believe that offering a simple & efficient account opening process through biometric verification system (BVS) across Easypaisa shops plays an important role in not only increasing the financial inclusion but also in documenting the unbanked economy, he added.

Yahya Khan, Chief Financial Services Officer at Telenor Pakistan added, Easypaisa has a history of thought leadership in developing innovative products and services that match the needs of our customers. Offering free money transfer throughout Pakistan using the Easypaisa Mobile Account is a continuation of our commitment to bring Financial Services to the unbanked population of Pakistan.

With more than 50, 000 Easypaisa shops in more than 800 cities across Pakistan and nearly 6 million unique customers using Easypaisa services every month, Easypaisa is the first branchless banking network to offer Money Transfers on Easypaisa Mobile Accounts absolutely free.

About Easypaisa
Pakistan's first and largest branchless banking solution, Easypaisa, was launched jointly by Tameer Micro Finance Bank and Telenor Pakistan in 2009. Easypaisa has the largest financial footprint in Pakistan with over 50,000 Easypaisa shops in more than 800 cities across the country. Nearly 400,000 transactions take place on Easypaisa every day and nearly 6 million unique customers use Easypaisa services every month. Easypaisa has the largest product portfolio of services for its customers including remittances, payments, savings and insurance and offers ATM cards and IBFT services that work with all banks connected through 1-Link in Pakistan. In February 2014, Easypaisa won two GSMA Awards for the Best Mobile Money Service in the world and the Best Mobile Service for Women in Emerging Markets at the Mobile World Congress, Barcelona, Spain. For more information, please visit: www.easypaisa.com.pk

About Telenor Pakistan
Telenor Pakistan is a provider of high quality telecommunication services in Pakistan since 2005. It has 35 million subscribers, over 2,800 employees and a nationwide network covering more than 8,000 cities. Telenor also holds a majority share in Tameer Micro Finance Bank Limited. Telenor Pakistan is 100% owned by Telenor ASA and adds on to operations in Asia.

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