Press Releases

28
May 2015

Easypaisa launches Pakistan’s first Online Payment Solution - Easypay

Karachi – May 28, 2015: Pakistan’s first and largest branchless banking service and a joint venture between Tameer
Microfinance Bank and Telenor Pakistan, Easypaisa has developed the first end-to-end Online Payment Solution to
facilitate different payment options for online merchants and their customers. Easypay bundles secure, centralized
and convenient payments available on easy to plugin APIs, with widespread access through multiple channels, and
value added services like advanced analytics and reporting, to become the first complete payment suite in Pakistan.
Easypay provides multiples ways of making payments for online shoppers. Customers can pay directly to an online
merchant through their Easypaisa Mobile Account, or they can make payments at any of the 65,000 Easypaisa shops
across Pakistan. They can also use their credit/debit cards safely and with no added cost through the Easypay
platform.
Speaking on this occasion, Nadeem Hussain, CEO Tameer Microfinance Bank said, “We are committed to bringing
innovative solutions to our customers. The introduction of Easypay is another step towards facilitating our
customers by delivering convenient solutions with transformational effects.”
Yahya Khan, Chief Financial Services Officer, Telenor Pakistan said, “Easypaisa always strives to be at the forefront to
contribute towards economic development in Pakistan. This consolidated solution will help boost the e-commerce
industry in Pakistan by offering secure, instant and easy integration of payments for online trade. Easypaisa will
continue to offer Pakistanis with ground-breaking services and set precedence for the industry,” he added.
The service is particularly beneficial for online merchants by allowing them to make all their settlements on a single
account with real-time notifications. Easypay also offers the lowest service charges compared to existing direct and
indirect payment collection processes. These benefits have triggered a rapid uptake of Easypay with some of the
most popular online stores like, homeshopping.pk, tohfay.com and onlinebazaar.pk already on board and offering
exciting discounts on choosing Easypay as a mode of payment online.
About Easypaisa
Pakistan’s first and largest branchless banking solution, Easypaisa, was launched jointly by Tameer Micro Finance
Bank and Telenor Pakistan in 2009. Easypaisa has the largest financial footprint in Pakistan with over 65,000
Easypaisa shops in more than 800 cities across the country. Nearly 650,000 transactions are conducted on Easypaisa
every day by 15 million active customers. In 2014, Easypaisa moved nearly 2% of Pakistan’s GDP. Easypaisa has the
largest product portfolio of services for its customers including remittances, payments, savings and insurance and
offers ATM cards and IBFT services that work with all banks connected through 1-Link in Pakistan. In February 2014,
out of more than 250 Mobile Money services around the world, Easypaisa was awarded two GSMA Awards,
including the “Best Mobile Money Service in the World” at the Mobile World Congress, Barcelona, Spain. For more
information, please visit: http://www.easypaisa.com.pk


About Tameer Microfinance Bank Limited
Tameer Microfinance Bank Limited (TMFB) is the first scheduled and largest Microfinance Bank in Pakistan.
Incorporated in 2005, it provides micro‐finance and related financial services to the less privileged and unbanked
segment of the society with an aim to contribute towards poverty eradication under the Microfinance Institution
ordinance, 2001. TMFB currently has 157 customer touch point’s nationwide offering a range of financial services
including Deposits, Loans, Mobile Accounts, Health Insurance, Remittances, Cash management services, Bank on
Wheels. Based on the results for the year ended 31 December 2014, JCR-VIS Credit Rating Company Limited (JCR-VIS)
has reaffirmed the entity ratings of Tameer Microfinance Bank Limited (TMBL) at ‘A+/A-1’ (Single A Plus/A-One).
Outlook on the assigned rating is ‘Stable’ as of April 17, 2015. For more information, please visit:
http://www.tameerbank.com
About Telenor Pakistan
Telenor Pakistan is a provider of high quality telecommunication services in Pakistan since 2005. It has 36 million
subscribers, over 2,400 employees and a nationwide network. Telenor also holds a majority share in Tameer Micro
Finance Bank Limited. Telenor Pakistan is 100% owned by Telenor ASA and adds on to operations in Asia. For more
information, please visit: http://www.telenor.com.pk
For more information please contact:
Hamza Qaiser
Corporate Communications Department - Telenor Pakistan Web: www.telenor.com.pk