Press Releases

30
June 2015

Easypaisa wins People’s Choice Award in Dow Jones & Wall Street Journal’s “The Financial Inclusion Challenge”

Islamabad – June 30, 2015: Pakistan’s first and largest branchless banking service and a joint venture between
Tameer Microfinance Bank and Telenor Pakistan, Easypaisa, has won the People’s Choice award in Dow Jones & Wall
Street Journal’s “The Financial Inclusion Challenge” held in Hong Kong on June 30th 2015.
The Wall Street Journal invited nonprofit and for-profit enterprises around the world to submit short video proposals
that showcased their solutions to the problems of financial access for the poor. An independent panel of judges
assessed all entries and Easypaisa was amongst the six finalists. Out of dozens of other applicants, Easypaisa was the
only Pakistani service to be shortlisted in this international competition. Voting was conducted via Wall Street
Journal’s website and concluded on 26th June. Easypaisa was up against competing organizations from Bangladesh,
China, India and Laos.
Expressing his delight, Nadeem Hussain, CEO and President, Tameer Microfinance Bank said, “It is a great honor for
Easypaisa to be recognized for a service that has direct impact on marginalized societies in general and women in
particular. We deem this award a testament of the trust our customers put in us and recognition of our efforts in
capitalizing technology for positive social change.” “We would like to thank the State Bank of Pakistan for creating a
regulatory environment which has enabled us to achieve global recognition for a Pakistani service,” he added.
“I cannot stress enough that our real award is the transformation in people’s lives brought about by Easypaisa. We
work every day to make financial inclusion a reality in Pakistan and eliminate gender disparity among groups who
have access to formal financial solutions to earn, transfer and save money,” said Yahya Khan, Chief Financial Services
Officer, Telenor Pakistan. “We’d like to thank the Wall Street Journal for recognizing these efforts and our
international partners for their support in making Easypaisa a globally recognized mobile money service.”
Financial Inclusion Challenge Judge Vipin Sharma said “Easypaisa has a sustainable and scalable model that allows it
to offer a wide variety of products. The mobile banking service isn’t limited to Telenor subscribers, and can be used
by any person regardless of telecom network, which is a huge benefit for residents of Pakistan where the mobile
penetration rate is more than 70%, but financial inclusion trails at only 15%.”
In addition to the success in the domestic market, Easypaisa has received global recognition in the past as well. In
2013, Easypaisa was declared as the third biggest mobile money service in the world award by CGAP, a unit within
the World Bank, and in 2014, Easypaisa won the Best Mobile Money Service award at the annual GSMA Awards in
Barcelona.


About Easypaisa
Pakistan’s first and largest branchless banking solution, Easypaisa, was launched jointly by Tameer Micro Finance
Bank and Telenor Pakistan in 2009. Easypaisa has the largest financial footprint in Pakistan with over 65,000
Easypaisa shops in more than 800 cities across the country. Nearly 650,000 transactions are conducted on Easypaisa
every day by 15 million active customers. In 2014, Easypaisa moved nearly 2% of Pakistan’s GDP. Easypaisa has the
largest product portfolio of services for its customers including remittances, payments, savings and insurance and
offers ATM cards and IBFT services that work with all banks connected through 1-Link in Pakistan. In February 2014,
out of more than 250 Mobile Money services around the world, Easypaisa was awarded two GSMA Awards,
including the “Best Mobile Money Service in the World” at the Mobile World Congress, Barcelona, Spain. For more
information, please visit: http://www.easypaisa.com.pk
About Tameer Microfinance Bank Limited
Tameer Microfinance Bank Limited (TMFB) is the first scheduled and largest Microfinance Bank in Pakistan.
Incorporated in 2005, it provides micro‐finance and related financial services to the less privileged and unbanked
segment of the society with an aim to contribute towards poverty eradication under the Microfinance Institution
ordinance, 2001. TMFB currently has 164 customer touch point’s nationwide offering a range of financial services
including Deposits, Loans, Mobile Accounts, Health Insurance, Remittances, Cash management services, Bank on
Wheels. . Based on the results for the year ended 31 December 2014, JCR-VIS Credit Rating Company Limited (JCRVIS) has reaffirmed the entity ratings of Tameer Microfinance Bank Limited (TMBL) at ‘A+/A-1’ (Single A Plus/A-One).
Outlook on the assigned rating is ‘Stable’ as of April 17, 2015. For more information, please visit:
http://www.tameerbank.com
About Telenor Pakistan
Telenor Pakistan is a provider of high quality telecommunication services in Pakistan since 2005. It has 37 million
subscribers, over 2,400 employees and a nationwide network. Telenor also holds a majority share in Tameer Micro
Finance Bank Limited. Telenor Pakistan is 100% owned by Telenor ASA and adds on to operations in Asia. For more
information, please visit: http://www.telenor.com.pk
For more information please contact:
Hamza Qaiser
Corporate Communications Department - Telenor Pakistan Web: www.telenor.com.pk