Press Releases

16
May 2016

Telenor Pakistan brings together its digital inclusion initiatives in Digital Fest

In a brilliant show of its ceaseless enthusiasm to support and promote digital ecosystem in the country, Telenor Pakistan organized a Digital Fest in Lahore today.  A celebration of ideas an innovation, the festival brought Telenor’s digital world to life featuring an array of fantastic digital products and solutions the operator has developed during the post-3G era.

The vibrant one-day event kicked off with a media roundtable followed by assisted walkthrough of Digital Products in the engagement zones that offered first-hand experience of Telenor’s futuristic products and solutions. Key highlights of the Digital Fest were Telenor Pakistan’s initiatives that span across various digital domains including mobile applications, IoT products, mobile payment solutions and more. Live demos of engaging mobile applications such as Capture, WowBox and Pocket TV were offered. A holographic mannequin spoke to the visitors about all the things My Telenor App can do. The event also featured Telenor Pakistan’s portfolio of 3G handsets and internet devices designed to enhance digital ecosystem.

Speaking on the occasion, Irfan Wahab Khan, Deputy CEO and CMO Telenor Pakistan, said, “Digital Products and services are transforming businesses, enriching lives and propelling progress across the world. Telenor, through its ambition of empowering societies, is contributing towards making  'digital Pakistan' a reality and today’s launch of digital products will enable digital inclusion for people, create a society with minimal digital divide and unleash multiple entrepreneurship, innovation and creative opportunities. I extend my gratitude to all Telenor Pakistan customers for making us their digital lifestyle partner.”

For Telenor Pakistan, digital transformation is not only about making new products but also improving customer experience over existing channels in which they contact Telenor. That is the reason the Digital Fest also showcased several initiatives – such as Social Care, using social media to provide excellent customer services & solutions online; Digital SSC, an automated machine for performing various activities of GSM and Financial Services without human interaction; Digital IVR, mobile application to facilitate users calling on helpline and My Telenor, one stop solution for all Telenor customers to manage their mobile accounts – in the exhibition.

This is the first time in Pakistan that a telecom company has organized a digital fest showcasing all its initiatives toward enhancement of country’s digital ecosystem. Telenor Pakistan also has many other industry-first digital initiatives to its credit, some of which being IoT (Internet of Things) exhibitions, startup accelerator program Velocity, and the mobile application development contest Apportunity.