Chairman Punjab Education Foundation Raja Anwar (center) with a group of high achieving students and djuice team members at the PEF office in Rawalpindi on Feb 03, 2012. Youth brand Djuice recognized the students’ efforts at 'breaking the silence – Khamoshi ka Boycott'. All the students are poor and belong to far-flung areas but had secured more than 90% marks in their Matriculation examination by instilling in themselves a drive for a better tomorrow. Each student was awarded a handset along with a Djuice SIM with free airtime and Internet access. The aim is to empower them with a tool that can help them activate their communities.